Leadership Development Articles Share Best Practice Info
A small non-profit wanted to author and deploy best practice information on its web site as a way of attracting potential new clients. Articles provided relevant information to interested clients and positioned the non-profit as a credible supplier of professional services.
ProjectLead designed a polished format as a template for written articles.
ProjectLead researched materials for the article.
ProjectLead authored the article and offered it as a downloadable item online.
RESULTS
Low Cost
Delivering articles online eliminates the printing and mailing costs of a non-digital solution.
Great Use of Knowledge Capital
Offering high value content for free on the internet builds credibility with potential clients.
Attracted New Clients
New clients were signed up as a direct result of this article.
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