Non-Profit Uses eBook to Attract New Clients
A small non-profit wanted to author and deploy an informative eBook on its web site as a way of attracting potential new clients. The eBook provided a no-cost option to potential clients which resulted in an increase in the number of qualified leads in their marketing database.
ProjectLead developed a professional and eye-catching format for the eBook.
ProjectLead assisted the author in developing content and loaded writings into digital format.
ProjectLead built the internet mechanisms to enable users to download the eBook free of charge in exchange for their contact information.
RESULTS
Low Cost
Developing and deploying content digitally eliminates printing and mailing costs.
Great Use of Intellectual Property
This valuable content attracted new clients who fit the organization's target market.
Attracted New Clients
New clients were signed up for coaching services as a result of this eBook.
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