Chemical Company Follows Road Map to Reengineer Sales and Marketing
A chemical company launched a multi-year reengineering initiative to change its sales and marketing processes. A conceptual road map diagrammed the overall approach and helped the organization understand the major steps to be taken to execute their strategy.
ProjectLead designed the approach and presented it to executive management for approval.
ProjectLead embedded the approach into all of the planning efforts and documents to ensure alignment.
ProjectLead conducted formalized gate reviews at each major checkpoint to give executives a go/no go point in the project.
RESULTS
Organized
Following an overall game plan kept project teams and managers all on the same page over a long period of time.
Visibility
"Knowing where we are" at all time reassured participants that everything was going ok.
Empowerment
Having an agreed upon approach helped everyone know and follow their designed roles.
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