Distributor Internally Markets Changes to Ready Workforce
A Distributor launched a major business reengineering initiative spanning multiple years and needed to prepare the organization for upcoming changes. Company and program leaders were proactive in communicating information all along the way to help reduce uncertainty for those impacted by the changes.
ProjectLead architected a communication strategy that mirrored each phase of the program.
ProjectLead developed a communication plan that delivered specific messages to target audiences via a number of channels and media.
ProjectLead developed communication materials, such as newsletters, videos and presentations, throughout the program to market short term wins, progress to plan, upcoming events.
RESULTS
Momentum Built
As short term wins were marketed and celebrated, more people and departments wanted to get in on the action.
Growing Executive Support
Initially, not everyone was is support; however, the momentum built within the organization won over those who were hesitant to participate.
Communications Extended Outside
The program was so successful, ongoing communication was delivered to customers, suppliers and the investment community.
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