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Food Product Start-Up Projects Financials to Attract Seed Capital


A Food Product start-up wanted to market their tasty new recipes. To do so, they needed seed capital to build prototypes and meet co-manufacturer requirements.

ProjectLead developed financial planning spreadsheets where company executives could input costs and quantity forecasts.

ProjectLead adjusted the 5 year financial plan based on manufacturing and distribution alternatives being considered by the company founders.

ProjectLead created a presentation for the founder to present the financial plan to prospective investors.

RESULTS

Seed Investments Secured

The company founder was successful at pitching the idea and securing seed capital from 2 outside investors.

Resources Focused

The plan helped guide where to assign resources to meet plan goals.

Prototypes Built

Seed money was used to build prototypes which won the company shelf space in 3 local super markets.

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