Marketing and Sales Use PMO to Integrate eBusiness Projects
- ronswingle
- Jan 13, 2016
- 1 min read
A chemical manufacturing company embarked on a 3-year program to upgrade it's sales and marketing processes to leverage internet technologies to increase revenues while decreasing costs. A Program Management Office was implemented to guide the overall effort and ensure teams kept on track.
ProjectLead developed the overall program approach and presented it to the executive leadership team for approval.
ProjectLead developed the PMO including defining policies and procedures for consistency across multiple projects.
ProjectLead trained an in-house leader for the PMO and provided ongoing mentoring to support the leader in this new endeavor.
RESULTS
One Plan
Managing all projects within the program's umbrella tied individual plans to an overall master plan.
Big Picture
Viewing the program at a strategic level and reporting on it at that level kept executives engaged and dealing with exceptions rather than details.
Consistent Deliverables
Using procedures and common templates, deliverables across projects had a consistent look and feel, and level of detail.
Integrating PMO into marketing and sales processes can significantly enhance collaboration and efficiency in e-business projects. A well-structured project management approach ensures alignment between teams, streamlines workflows, and improves overall project success. Choosing the right marketing project management software can further optimize these efforts.