New Consulting Practice Analyzes Competitors to Determine Market Position
A new Management Consulting practice needed to understand the competitive landscape to determine the best price/service mix to offer in its new business.
ProjectLead conducted thorough internet research to identify over 100 potential competitors.
ProjectLead created a model that showed competitors plotted in a graphical matrix.
ProjectLead identified the best service mix and market position that created a unique alternative for potential clients looking for consulting services.
RESULTS
Unique Value Proposition
A unique niche in a crowded market was identified.
Direction for New Web Site Design
Desired market position helped drive the design of the practice's new web site.
Crisp Marketing Message
Taglines, ads, elevator speech, etc. were crisp and understandable.
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