Small Non-Profit Wanted to Leverage the Internet to Gain Nationwide Exposure
A Non-Profit needed a cost effective way to market nationwide from a small, remote location. A marketing plan was created to deliver a free eBook over the internet to attract and engage new prospects.
ProjectLead designed a marketing plan to leverage the Non-Profit's large amount of valuable content and in-house technical expertise.
ProjectLead assisted in the creation of an eBook offered as a free download to attract new prospects.
ProjectLead developed the internet technology to distribute the eBook while capturing contact information from prospects, and in turn, increasing the organization's leads database.
RESULTS
More Targeted Prospects
The database of targeted prospects grew incrementally as a direct result of this campaign.
Cost Effective Marketing
Targeted prospects were acquired at a fraction of the cost of their old direct mail campaigns.
Increase in Revenue
Because of this campaign, the organization realized an increase in revenue brought about by the new customers obtained through this marketing approach.
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